Myriam EMILE

Acquisition & CRM executive

About me

I’m currently looking for a new professionnal challenge. You’re looking for a proactive, creative & data-driven webmarketer with an international profile, do not hesitate to get in touch !

 

Myriam EMILE

Phone

Email

Website

Address

: +33 664 18 54 66

: myriam.emile@gmail.com

: www.myriamemile.com

: Paris

Myriam Emile

Download Resume

HOBBIES & INTERESTS


  • Travel


  • Music


  • Design


  • Sustain. dvpt


  • Photo & video

In short

8 years of web experience
4 compagnies I worked for
5 milions of € wisely spent in marketing
4 Languages spoken

My resume

Traffic Acquisition - SEM - International & FR Accounts

Digital Virgo Entertainment2011-2013

- In charge of SEM traffic acquisition for French and International websites of the group (MX, IT, ES).
- Daily management and development of the Adwords accounts, with a strong ROI-optimization approach.
- Launch of new accounts & redefinition of existing accounts.

Marketing and Communication Manager

Zoover France2009-2011

Zoover.fr website management (editorial, localization of new functionnalities, following and auditing performances, community management).
- Participated in developing the SEO and SEM strategies
- BtoB and BtoC communication management: press and public relationships, developing partnerships with French and foreign tourism boards, fomenting communication partnerships and operations.
- Management of 2 interns.

Traffic acquisition executive, Fashion department

Amazon FR2013 - Current

In charge of monitoring & developping traffic acquisition at Amazon for the Fashion department in FR through the main traffic channels. Also participated in pan-EU projects with my DE, UK, ES & IT counterparts.

- Emailing : in charge of the FR Fashion email channel. Creation of campaigns, development of customer-centric email scenarios, A/B testing, EU projects.
- SEA : monitored our bidding tool &our performances, ran creative and bidding tests.
- SEO : audit, optimization & best-practices communication to teams.
- Affiliates : identified new Fashion partners & fomenting new partnerships & initiatives.
- Display & retargeting : worked with the EU display team to run targeting, creative and campaign setup tests for the Fashion department.
- Data & analytics : setup detailed dashboards, created adhoc SQL Oracle queries to extract data, weekly monitored each channel & performed deep dives & analyses to identify opportunities.

Online Marketing Intern

TVtrip2008

In charge of the daily follow-up of SEM budget and investments (400 000€ in 6 months). Diversifyied and developped the SEM database according to a long-tail strategy (increased the database from 0.5M to 2M keywords). Monitored & optimized 10 country accounts (US, UK, DE, FR, ES, IT, BR, PL, NL, SE). Worked along with our marketing agency to design a automate workflow for the creation of Google Adwords campaign.

Exchange Student Program, Fall 2007

Universiti Sains Malaysia (USM Penang)2007

Marketing, Communication & Social sciences

Preparatory class

Lycée Pierre de Fermat (Toulouse, France)2003 - 2005

Two-year undergraduate intensive course in Economy, Humanities and Mathematics, preparing to Top Business Schools competitive exam.

Management with major in Services Marketing & Communication

NEOMA Business School2005 - 2009

Marketing & communication courses: Marketing Strategy, Marketing Plan, International Marketing, Cultural Marketing, Datamining, Communication,
Business Communication, Visual Communication. Management and other courses : Organization Theory, Project Management, Accountancy, Finance, Controlling, Supply Chain Management, Business Law, Economic Transformations in South-East Asia, Psycho-Sociology, Religion and Social Relations, IT.

Scientific Baccalaureat

Lycee Pierre Poivre (Reunion Island)June 2013

Major in Mathematics, with honours

My Skills

Analytics

No data, no webmarketing : I master data from its extraction to its analysis, to provide accurate recommandations

Email + social media

I have a strong customer focus, & know how to build long-term relationships with target audiences.

Creativity

I love to tackle complex issues & to find better, creative, scalable & effective solutions that enhance performances.

Search marketing

I've developped strong SEA skills & know how to optimize exposure of a website on search Engines (Google + Bing)

International

Bilingual French/English, I also speak Spanish & Portuguese & worked for international companies.

Teamwork

I love working with people from different teams & backgrounds, and know how to build great work relationships.

IT skills

95%

EXCEL & VBA

I use Excel to build complex reporting dashboards and detailed analyses, & VBA to automatize tasks such as data treatment.

75%

GOOGLE ANALYTICS

I use Google Analytics to understand customer behaviour & nature of traffic, and identify new opportunities for growth

85%

GOOGLE ADWORDS

I have been managing international accounts on Adwords and know how to create & optimize highly performing SEA campaigns.

50%

ADOBE MARKETING CLOUD

I've used tools from the Adobe Marketing cloud (former Omniture Suite), mainly SiteCatalyst and SearchCenter+.

55%

HTML & CSS

Having created several websites (incl. successive version of this online CV) & personnalizing Wordpress blogs, I'm quite familiar with HTML & CSS,.

75%

WORDPRESS

Having created and managed several blogs powered by Wordpress, I know how to make the most of the platform.

55%

PHOTOSHOP & ILLUSTRATOR

Though I'm not a graphic designer, I know and use all the main Photoshop & Illustrator functions.

70%

LANGUAGES

I'm bilingual French & English, but also speak Spanish & Brazilian Portuguese and have notions of Italian & Malay.

My references

Contact me

GET IN TOUCH

  • myriam.emile@gmail.com

  • +33 664 18 54 66

  • 75116 Paris

DROP ME A LINE

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