My resume

Traffic Acquisition - SEM - International & FR Accounts

Digital Virgo Entertainment2011-2013

- In charge of SEM traffic acquisition for French and International websites of the group (MX, IT, ES).
- Daily management and development of the Adwords accounts, with a strong ROI-optimization approach.
- Launch of new accounts & redefinition of existing accounts.

Marketing and Communication Manager

Zoover France2009-2011

Zoover.fr website management (editorial, localization of new functionnalities, following and auditing performances, community management).
- Participated in developing the SEO and SEM strategies
- BtoB and BtoC communication management: press and public relationships, developing partnerships with French and foreign tourism boards, fomenting communication partnerships and operations.
- Management of 2 interns.

Traffic acquisition executive, Fashion department

Amazon FR2013 - Current

In charge of monitoring & developping traffic acquisition at Amazon for the Fashion department in FR through the main traffic channels. Also participated in pan-EU projects with my DE, UK, ES & IT counterparts.

- Emailing : in charge of the FR Fashion email channel. Creation of campaigns, development of customer-centric email scenarios, A/B testing, EU projects.
- SEA : monitored our bidding tool &our performances, ran creative and bidding tests.
- SEO : audit, optimization & best-practices communication to teams.
- Affiliates : identified new Fashion partners & fomenting new partnerships & initiatives.
- Display & retargeting : worked with the EU display team to run targeting, creative and campaign setup tests for the Fashion department.
- Data & analytics : setup detailed dashboards, created adhoc SQL Oracle queries to extract data, weekly monitored each channel & performed deep dives & analyses to identify opportunities.

Online Marketing Intern

TVtrip2008

In charge of the daily follow-up of SEM budget and investments (400 000€ in 6 months). Diversifyied and developped the SEM database according to a long-tail strategy (increased the database from 0.5M to 2M keywords). Monitored & optimized 10 country accounts (US, UK, DE, FR, ES, IT, BR, PL, NL, SE). Worked along with our marketing agency to design a automate workflow for the creation of Google Adwords campaign.

Exchange Student Program, Fall 2007

Universiti Sains Malaysia (USM Penang)2007

Marketing, Communication & Social sciences

Preparatory class

Lycée Pierre de Fermat (Toulouse, France)2003 - 2005

Two-year undergraduate intensive course in Economy, Humanities and Mathematics, preparing to Top Business Schools competitive exam.

Management with major in Services Marketing & Communication

NEOMA Business School2005 - 2009

Marketing & communication courses: Marketing Strategy, Marketing Plan, International Marketing, Cultural Marketing, Datamining, Communication,
Business Communication, Visual Communication. Management and other courses : Organization Theory, Project Management, Accountancy, Finance, Controlling, Supply Chain Management, Business Law, Economic Transformations in South-East Asia, Psycho-Sociology, Religion and Social Relations, IT.

Scientific Baccalaureat

Lycee Pierre Poivre (Reunion Island)June 2013

Major in Mathematics, with honours